Saturday, September 5, 2020

Your Blog Is It Resonating With Readers

Developing the Next Generation of Rainmakers Your Blog: Is it Resonating with Readers? I have long ago lost count of how many lawyer blogs I have read. Many firms where I have coached had no blogs before I started coaching there and now they have well over 10 blogs. You might be a lawyer in one of those firms. Recently I was asked why lawyers who are blogging regularly are not doing better on client development. I believe there are many potential reasons. I contend that a blog is an on-line conversation with readers designed to build trust and rapport. The lawyer blogs I like the most make me feel like I am learning about the subject of the blog AND THE BLOGGER over coffee at a coffee shop. How well are you explaining the subject of the blog? How well are you letting the reader get to know what kind of lawyer and person you are? I practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.

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